The Tampa Bay metropolitan area — anchored by Hillsborough County and the city of Tampa — is one of Florida's largest and fastest-growing markets for Medicare Advantage. With a large retiree population, a significant active-duty and veteran community near MacDill Air Force Base, and some of Florida's strongest health systems, Hillsborough County presents both great plan options and specific considerations that beneficiaries need to understand before enrolling.
This guide covers the top carriers in the Tampa market, the local hospital network landscape, important guidance for veterans on combining VA benefits with Medicare Advantage, and a step-by-step approach to selecting the right plan for your situation in 2026.
In This Guide
Tampa Bay is served by a strong mix of national and Florida-based carriers. Florida Blue — Blue Cross Blue Shield of Florida — is particularly notable in this market due to its long-established provider relationships throughout the state.
| Carrier | Plan Types | CMS Star Rating | Tampa Market Strength |
|---|---|---|---|
| Florida Blue (BCBS FL) | HMO, PPO, D-SNP | 4.0–4.5 stars | Deep statewide provider network; strong in Tampa Bay |
| Humana | HMO, PPO, D-SNP | 4.0–4.5 stars | Large national network; strong Part D drug coverage |
| UnitedHealthcare | HMO, PPO, D-SNP | 3.5–4.0 stars | PPO flexibility; nationwide access for travelers |
| WellCare (Centene) | HMO, D-SNP | 3.0–3.5 stars | Low-premium options; strong Medicaid network |
| Aetna | HMO, PPO, D-SNP | 4.0 stars | CVS integration; OTC benefits widely available |
| Devoted Health | HMO | 4.5–5.0 stars | Highest member satisfaction scores; proactive care management |
Comparing Medicare plans in Florida
Hillsborough County is served by several major health systems, each with different levels of Medicare Advantage network participation. Understanding which system your preferred hospital belongs to is the first step in evaluating plan options.
| Health System | Key Facilities | MA Network Notes |
|---|---|---|
| Tampa General Hospital | Tampa General Hospital (academic medical center) | Participates in select MA networks; verify annually; Level I trauma center |
| BayCare Health System | St. Joseph's Hospital, St. Joseph's Children's, St. Joseph's Women's, South Florida Baptist, Mease Countryside, Morton Plant | Broad MA participation across the Tampa Bay region; not-for-profit |
| AdventHealth Tampa | AdventHealth Tampa, AdventHealth Wesley Chapel, AdventHealth Zephyrhills | Strong MA network participation; faith-based not-for-profit system |
| HCA Florida | HCA Florida Brandon, HCA Florida South Tampa, HCA Florida Trinity | Broad MA participation; for-profit system with strong HCA-affiliated plans |
| USF Health / Moffitt Cancer Center | Moffitt Cancer Center, USF Health Clinics | Moffitt participates in select plans; verify for oncology care |
Like most of Florida, Hillsborough County is dominated by HMO Medicare Advantage plans. HMOs offer lower out-of-pocket costs and often richer extra benefits, but require using in-network providers and getting referrals for specialist care.
PPO plans from UnitedHealthcare, Humana, and Florida Blue allow you to see out-of-network providers at higher cost-sharing — valuable if you receive specialized care at a facility that does not participate in HMO networks, or if you divide your time between Tampa and another state.
For most Hillsborough County beneficiaries whose physicians participate in major HMO networks, an HMO offers better value. BayCare and AdventHealth's broad network participation means many beneficiaries can access their preferred care team through an HMO without restriction.
The Tampa Bay area has one of Florida's largest veteran populations, driven in part by the presence of MacDill Air Force Base — home to US Special Operations Command and US Central Command — and the James A. Haley Veterans' Hospital, one of the VA's busiest facilities.
Here is what Tampa-area veterans should understand:
Medicare Advantage plans in the Tampa market offer robust supplemental benefits. Here is a side-by-side comparison of common extra benefit categories:
| Benefit | Typical Availability | Range |
|---|---|---|
| Dental (Preventive) | Most plans | $0 copay cleanings; X-rays included |
| Dental (Comprehensive) | 4-star+ plans | $1,000–$3,000 annual benefit |
| Vision | Most plans | $100–$300 annual eyewear allowance |
| Hearing Aids | Most plans | $500–$2,000 per ear |
| OTC Benefit Card | Most plans | $75–$175 per quarter for health items |
| Transportation | D-SNPs; select HMOs | 12–36 one-way trips/year to appointments |
| Fitness (SilverSneakers) | Most plans | Free gym membership at participating locations |
| Telehealth | All plans (post-2020) | $0–low copay for virtual visits |
Get personalized Medicare guidance from a licensed Florida agent. Compare plans, check your doctors, and enroll — at no cost to you.
Get My Free Plan ComparisonCMS rates every Medicare Advantage plan on a 1–5 star scale each year, evaluating areas like preventive care, chronic disease management, customer service, and member complaints. Plans rated 4 stars or above receive bonus payments from CMS, which they can reinvest in lower premiums or richer benefits.
Devoted Health consistently earns some of the highest star ratings in Florida — driven by proactive outreach to members, tight care coordination, and a smaller, more curated provider network. Florida Blue and Humana generally maintain solid 4-star ratings in the Tampa market. WellCare typically scores lower but offers the lowest premium options for cost-sensitive beneficiaries.
Follow this approach to narrow down your Medicare Advantage options in Hillsborough County:
For additional Florida Medicare resources, visit the Florida Plan Finder Medicare Guide. You can also find general health coverage information at Florida Plan Finder and Florida Plan Finder.